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Here’s my story:

March 18, 2014

Born and raised in Ann Arbor, Michigan, after attending Wake Forest University (where I  was the starting center back on the practice squad of one of the top five D1 soccer teams in the country), I graduate from the College of Wooster (that’s “Wuster”, not “Wooooster), in Ohio, with a degree in English and having helped transform a 1-15 soccer team into the #2 D3 team in the nation.  After my youth spent going to school, performing various manual labor, aspiring to become a professional soccer player, and coaching soccer in New York City and Ann Arbor, I decided it was time to grow up and get real about life.  So I decided to become a writer.

But becoming a writer is no easy task.  As Gerald the Elephant, a character in Mo Willem’s children’s book Watch Me Throw, says about learning to throw a ball: “It takes skill. It takes practice. It takes skill and practice.”

So in the fall of 2005, I headed off to the wilds of Carbondale, Illinois—a former mining town at the edge of the Shawnee Forest in southern Illinois—to earn my MFA in Creative Writing from Southern Illinois University, in an English department where the likes of John Gardner, Charles Johnson, and Richard Russo had once graced the halls.  At SIU I immersed myself in three activities: reading, writing, and road biking.  By the end of my program, I’d read the Russians, Saul Bellow, Patricia Highsmith, and a smattering of others; written a 600-page novel full of love, fantasy, and whimsy; and learned how to maintain a pedal cadence of 90-plus RPMs for 25 miles.

After grad school, I lived in Chicago with my wife and family, where I worked at interactive agencies—including Razorfish—writing copy and coordinating digital content production for clients like Allstate, Abbott Laboratories, and Harley-Davidson. In the spring of 2011, I took a job with an agency in Los Angeles, and my wife and I hauled our young family across the country and up a flight of sixty steps to a little tree house on a hillside in Silver Lake.

In May of 2012, I began working as a freelance Content Strategist and Writer. I have partnered with top agencies including Razorfish, POSSIBLE, Critical Mass, and PHENOMENON to lead Content Strategy projects on website redesigns and other digital initiatives for companies including Acura, Hewlett-Packard, Harley-Davidson, Petco, Behr Paint, and Cornell University. I have also written copy for Landing Pages, Homepages, Marketing Emails, eBooks and more.

I enjoy working with new clients and helping them take on challenges and achieve their goals. My strategic, writing, and technical skills have enabled me to be reliable resource for many companies. If you’re interested in partnering with me, please contact me at andrew@andrewlewellen.com. And check out my LinkedIn profile.

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